Multi-city content series for Adidas’ On Deck campaign — an activation celebrating local changemakers during festival season. Spanning Los Angeles, Nashville, Houston, Chicago, Brooklyn, and Atlanta, the project spotlighted community energy through authentic, high-impact social content. Energetic, FOMO-driven party reels and event coverage amplified the Adidas Originals brand and the spirit of the “T-Toe” legacy — no repeats, no reruns, no do-overs.

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