Remember “Pimp My Ride”? Picture that,

but with 7 year old Xzibit tricking out Hot Wheels.

 

Built for Mattel’s MEGA brand and inspired to bring out the inner child in all of us - we introduced the Megadrome; a stop-motion, action-packed YouYube series for kids designed to inspire a new, customizable dimension of play.

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By using everyday items in a creative way, the 4-minute video lets kids' imaginations run wild with adventure all while supporting a global go-to-market plan with content built to ensure a successful global launch of MEGA Construx Hot Wheels buildable vehicles.