In a world of stay at home orders and indoor capacity limits, e-commerce is quickly becoming the most prominent source of revenue for the retail industry. The Canada Goose team recognized it was time to change the way that they present themselves to the online world, and tasked us with producing a revised set of stills and video for their revamped online presence.

With the help of photographer David Picard, director Mashie Alam, and an assortment of some of Canada's best modelling talent, we were able to capture Canada Goose's Fall/Winter 2021 offerings in a way that best reflects the quality and style of one of the world's most renowned winter wear brands.

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Production: Makers
Co-Produced with:  Shayda Omidvar, Piper Ainsworth, Mina Jang, Jordan Johnson
Art Direction: Rachel Shaw

Photographer: David Picard

Retouching: 100 Berlin

Director: Mashie Alam

Offline: Nathan Winspear

Transfer + Online: ArtJail