
BOSCH GAMES
Content production for Bosch US at the Irvine Experience and Design Center, featuring Michael Voltaggio, Jet Tila, Mei Lin, and Evelyn Garcia competing inside a kitchen engineered to win. The Bosch Games was a full-scale social content production built around product-integrated challenges — from a dead-silent cooking showdown awarding the Golden Shush Chain, to speed dishwasher-loading sprints, gourmet stadium snacks, and unexpected food pairings. Rounded out with ceiling-cam BTS, satisfying kitchen reset loops, cinemagraphs, and chef introduction moments with the swagger of a walk-up song and the punch of a product brief. One location, four chefs, and enough content to fuel a brand's next era.
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Production: Pollen Studios
Agency: Smart Magic
Producer: Danny Brown
Director: Alicia Bee
AD: Alisdair Clarke
DP: Darren Hummel, John Barrett
Photographer: Chelsea Loren
Offline, Online + Transfer: Darren Hummel, Casey Sjorgren, Jimmy Sudekis, Alex Volkman





















